IoT build, buy, partner

Build, buy, partner? Strategic options for creating smart solutions

Posted on Leave a commentPosted in Execution, Industrial IoT, Internet of Things, Product Management, Strategy

IoT enables vendors to create an entirely new line of “smart” solutions for its existing and new markets. While the decision to go “smart” is straightforward, the decision of how to go “smart” is less obvious. Vendors are faced with a “build, buy, partner” decision – build it themselves, buy and integrate technology, or partner with another organization and go to market together.

This article discusses some of the key management considerations involved in making a decision.

Industrial IoT vs IoT - know the difference

Industrial IoT versus IoT – do you know the difference?

Posted on Leave a commentPosted in IIoT, Industrial IoT, Internet of Things, IoT, Product Management

Industrial IoT (IIoT) is not the same as IoT. Industrial IoT, a subset of the larger IoT, focuses on the specialized requirements of industrial applications, such as manufacturing, oil and gas, and utilities. Although IoT and IIoT share common technologies (sensors, cloud platforms, connectivity, and analytics), the similarities end there.

This article highlights key differences that product managers and buyers must know when planning industrial IoT solutions.

8 things to stop doing if you want to sell more IoT

Selling IoT? Eight Things To Stop Doing If You Want To Sell More

Posted on 3 CommentsPosted in Best Practices, go-to-market, Internet of Things, IoT, Product Management, sales, Strategy

Despite the disruptive and transformative potential of IoT, selling IoT solutions is today’s emerging marketplace is challenging. Buyers face many barriers, ranging from a lack of awareness to fears of early obsolescence.

In this blog, we’ll share the eight things IoT solutions vendors must stop doing right away. Instead, we’ll share eight alternative best practices and strategies that they should be doing instead to drive market adoption.

Future-proofing your IoT Infrastructure

Posted on Leave a commentPosted in Best Practices, Innovation Management, IoT, Product Management, Strategy

Buyers face a dilemma with buying IoT solutions today. Buy an immature solution now and risk obsolescence in the near future, even if the solution has value for them today, or hold off buying until things become clearer.

In this blog, we will share common causes of obsolescence and a framework for futureproofing your IoT infrastructure. We will list some tactical practices to put in place to maximize the useful life of your IoT solution.

The secrets to successful partnerships in the fast changing IoT market – Part 2

Posted on Leave a commentPosted in Best Practices, Execution, go-to-market, Innovation Management, Internet of Things, IoT, Partnerships, Product Management, sales, Strategy

Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace.

This post, the second of two parts, describes ten best practices that vendors should use when forming and managing partnerships with other IoT partners.

The secrets to successful partnerships in the fast changing IoT market – Part 1

Posted on Leave a commentPosted in Best Practices, Execution, go-to-market, Innovation Management, Internet of Things, IoT, Partnerships, Product Management, sales, Strategy

Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace. This post, the first of two parts, describes the basic partnership types, the relationship models and key engagement scope parameters.

execution options for IoT projects

Planning IoT Pilot Projects: Execution Options

Posted on 6 CommentsPosted in Execution, Innovation Management, Internet of Things, IoT, Product Management, Strategy

You’re sold on the Internet of Things (IoT) and its benefits for your organization. But how do you get in the IoT “game”? Where do you start?

While there is a lot of information on the technology behind IoT, case studies, and visions of what it can do, there is not a lot of practical content on what you need to get started today.

This post discusses five options that managers have for executing pilot IoT projects.

IoT channels

Building IoT solutions? Don’t forget about the channel!

Posted on 1 CommentPosted in Best Practices, go-to-market, Internet of Things, IoT, Product Management, product-market fit, sales

Internet of Things (IoT) solutions offer tremendous and disruptive value for customers, but sometimes have the unintended effect of adversely impacting the channel that it is sold and serviced through. This results in slow adoption of IoT solutions, even if those solutions have significant and tangible customer value. This post highlights the two common product-market fit mistakes, and lists four best practices to facilitate channel adoption of innovative IoT solutions.