Who We Are

Strategy of Things helps business enterprises and government organizations become smarter, more responsive and resilient.
We are a Silicon Valley based innovation firm that brings science, breakthrough strategies and artificial intelligence (AI) and the Internet of Things (IoT)
to solve complex problems in new ways and create relevant, effective and sustainable outcomes.

We offer an integrated portfolio of innovation advisory and consulting services to simplify and de-risk implementation, accelerate outcomes and sustain value.

What We Do

Training and Workshops

Innovating with IoT
Smart Cities

Readiness Assessments

SMB and Enterprise
City/County/State Government

Strategy and Planning

Strategy and Roadmaps
OEM Build, Buy, Partner Strategy

Research and Analysis

Innovation Scouting
Technology Evaluation
Research Reports

Scale and Operate

Planning and Procurement
Implement and Launch

Innovation as a Service

Pilot project design, plan and execution
Innovation Ecosystem Development
Innovation Lab Operations

Who we help

We help cities, communities and government agencies innovate with innovative technologies
to become more responsive and resilient.

We help business enterprises plan and use innovative
technologies to improve and optimize operations,
become more agile and competitive.

We help OEMs and technology companies use emerging technologies to create new value added
innovative offerings for their customers.

Our Approach

We start with problems and pain points, not technology

We use Design Thinking methodologies to get to the right problems and its root causes. We use our
Innovation of Things lean approach to innovate the right solutions to solve those problems.


We create insight, but innovate with foresight

We combine extensive real world experience, industry knowledge, deep technology expertise, and data with
our strategy and future vision approach to disrupt and create new markets.


We bring science to problems

Effective solutions address the root causes. Our science informed approach is fundamental to creating sustainable outcomes.


We assume nothing, and validate everything

Not all innovations succeed. We incorporate constant experimentation, testing, user validation
and data analysis as an integral part of our approach to create successful innovations consistently.


We do it with you, not for you

We believe how you team is as important as who you team with. Throughout the innovation process, we integrate
with your teams and work side by side to drive mutual success.


Disrupt Successfully

Drive customer adoption, increase revenues and productivity, while lowering costs.

Go Faster

Innovate faster and more frequently in response to market, customer and technological shifts.

Sustain Advantage

Transform organization into disruption machine for building innovative services and solutions.

Our Areas of Focus

Smart Cities

Today’s cities are being transformed by digital technologies to deliver old and new services in new ways, while supporting ambitious new goals.

Smart Communities

Communities (residential communities, business districts, buildings, and universities) are mini-cities, but with its own set of localized needs.

Smart Industry

Manufacturing is being transformed as connectivity, data analytics, automation and systems integration drives towards autonomous factory production.

Why Us?

"Strategy of Things is a trusted partner who accelerated our smart region journey from concept to launch in eight months. They helped build our smart region strategy, developed our innovation capabilities from the ground up, recruited strategic industry partners, and launched our innovation lab. They are a critical extension of our team and a strategic capability for San Mateo County's smart region efforts."

Ulysses Vinson
Chief Smart Communities Officer
San Mateo County

Deep Innovation Experience

Our 75+ years of collective hands-on experience, from strategy, technology, to business, operations and execution, help you innovate faster, with better results, and less risk.

Relentless Execution

We combine our methodologies, resources, program management skills with agility, resourcefulness, creativity and a fearless entrepreneurial “can do” attitude to get results that matter.

Systems Thinking

We use Systems Thinking in planning, developing and implementing innovation programs to ensure maximum effectiveness, sustainable results, and adaptability to change.

Leading Edge Ideas

Our Silicon Valley presence enables us to provide you with early access to the latest thinking, ideas, best practices, emerging innovations that give you a competitive advantage.

Passion for Innovation

We are innovation enthusiasts, futurists and dreamers designing a better tomorrow. Your projects are extensions of our personal interests that drive us to do our very best.

Partners for Success

We work with you to drive mutual success, from collaboration to strategic partnering, team augmentation to integration, and flexible incentive arrangements as appropriate.

Latest Insights

smart buildings in the age of covid-19

How COVID-19 clarified the necessity and value of smart buildings

Smart buildings transform the spaces in which we work, live, shop, and relax. They implement innovations that change what we do, how we do it, and where we do it. The COVID-19 pandemic disrupted how we used indoor spaces, and despite our progress in combatting the disease, scientists believe it will persist. What then becomes the role of smart buildings?
This blog updates the definition of today’s smart buildings and describes its evolved roles.

Smart city internship students working together

Smart city internship program creates next generation urban innovators

Students in high school are not only residents and beneficiaries of smart cities, but may be its future architects, planners, builders, operators, and leaders.

This blog details our 2021 Smart City Internship Program that introduced seven local high school students with an interest in STEM careers to urban innovation and smart cities.

Smart Cities Digital Divide

Why does the Digital Divide exist in 2021?

We live in a connected world and talk about the possibility of smart cities and its many benefits. But yet, there is still a sizable portion of our communities that do not have broadband Internet service, nor access to devices, or the skills to use them in the year 2021. Silicon Valley in California, the world famous home of innovation and technology, has not been spared.
This blog provides a broad definition of digital divide, identifies some of its causes, and some broad strategic areas to focus on.

See All

Named to Top 100 IoT Blogs and Websites for IoT Industry Professionals, April 2018

Let’s Talk!

We recognize that your needs are unique to your organization, market and customer base.
Please contact us today for a free consultation of your needs and how we can help.