About Strategy of Things

We build tomorrow. We are innovators, technologists, engineers, researchers, futurists, strategists and dreamers on a mission.

One idea, one innovation, one change at a time.

Tomorrow starts today.

Strategy of Things helps business enterprises and government organizations become smarter, more responsive and resilient. We are a Silicon Valley based innovation firm that brings science, breakthrough strategies and artificial intelligence (AI) and the Internet of Things (IoT) to solve complex problems in new ways and create relevant, effective and sustainable outcomes.

We offer an integrated portfolio of innovation advisory and consulting services to simplify and de-risk implementation, accelerate outcomes and sustain value.

Our Values

Do the right thing: We hold ourselves to the highest standards of professional and personal integrity. We are honest, open and direct in our interactions
with each other, our partners and our clients. We treat people with respect and do our best to make them successful.

Embrace diversity: We value diversity in people, thought, and execution. We use our differences to teach and learn to be better people and professionals.
Our diversity is our greatest source of strength and pride, and enables us to consistently deliver the value that our clients expect.

Be fearless: We are driven by a shared sense of purpose. We never back down from adversity and challenges. We are not afraid of failure, trying new things
and thinking big. We learn and grow from mistakes and failures, and use that to become the best in everything that we do.

Make a difference: It starts with us. We have the power within each of us to change the world around us. We believe big changes come from doing little things well, over and over again. We come to work everyday believing and doing those things that lead us to a better tomorrow.

Question everything: In a world where everything changes so fast, we assume nothing and never stop learning. We challenge assumptions and current thinking,ask the hard questions, verify data, and test hypotheses. We validate with experiments, data and proof of concepts.

Our Team

Benson Chan, Senior Partner, has over 25 years of scaling innovative businesses and bringing innovations to market for Fortune 500 and start-up companies. With deep experience in strategy, business development, marketing, product management, engineering and operations management, Benson uses a systems approach to consistently deliver results that matter for clients.

He is a recognized domain expert and thought leader in networking, cloud, enterprise IT, Internet of Things (IoT), innovation management, business model innovation, and go-to-market. Benson has held project, management and executive positions in innovation-driven organizations, including NASA, Hughes Aircraft Company, PricewaterhouseCoopers, Cisco and Pakedge.

Benson serves on the CompTIA IoT Industry Advisory Council, the Telecommunications Industry Association Smart Buildings Working Group, and the NIST GCTC Wireless, Smart Buildings, and Smart Regions Collaborative superclusters. He has also served as an industry mentor for the US Department of Energy’s Building Technology Office.

Benson holds a BS in Aeronautical Engineering from California Polytechnic State University, a MS in Engineering from Purdue University and a MBA from the University of California, Los Angeles.

Connect with Benson on LinkedIn or on Twitter.


Renil Paramel, Senior Partner, has over 20 years of management consulting experience on solving complex and strategic problems. With extensive experience in the Internet of Things (IoT) and technology strategy, portfolio management and strategic planning, M&A Technology Integration, and technology and risk assessment, Renil brings a proven history of consistently "moving the needle" for clients.

Renil is a trusted strategic advisor to C-level executives across Fortune 500 and public agencies in technology, finance, healthcare, retail and public sector. His clients include HP, Agilent Technologies, Sun Microsystems, Visa, American Express, Wells Fargo, Allianz, Berkshire Hathaway Homestate Companies, TD Bank, Chevron, Macy’s, PG&E, Kaiser Permanente, Counties of San Francisco, Santa Clara, San Mateo, and Solano.

Renil was most recently a Vice President of Consulting at Gartner Consulting. Prior to that, he has consulted at Accenture and Deloitte. In addition, Renil has successfully setting up a software development business unit with P&L responsibilities, and co-founded a multimedia startup.

Renil holds a Bachelor of Engineering in Computer Science from the University of Mumbai and an MBA from the  University of Pittsburgh with focus on Marketing and Systems.

Connect with Renil on LinkedIn or Twitter.


Dr. Peter Williams, Partner, has over 30 years of creating new innovative businesses for established companies and startups. Peter is a globally recognized expert in Smart Cities and Disaster Resilience. With deep experience and knowledge in Artificial Intelligence, Blockchain, the Internet of Things, Cloud and Mobile Computing, Peter brings a strong hands-on understanding of how these emerging and disruptive technologies can drive new business value.

Peter has served as the Chief Technology Officer for IBM's "Big Green Innovations" business unit, and led its smart cities and resilience business to water and energy utility clients. Peter is the co-author of the United Nations City Resilience Scorecard, which is now used by 60 cities globally, with a commitment by the 200 for another 200. Peter is a former IBM Distinguished Engineer. Peter is a mentor and advisor to various startups, venture capital firms and incubators.

Peter holds a Bachelor of Science (Honors) in Politics from the University of Bristol (UK), and a Ph.D from the School of Management, Bath University (UK).

Connect with Peter on LinkedIn.


Christopher Reberger, Partner, has over 20 years’ experience in management consulting and economic analysis. Christopher focuses on estimating the social and economic impact of the Internet of Things for cities and countries.

Christopher previously worked for Cisco systems for 12 years, spending the last 3 years in the Chairman’s office. Using publicly available information and benchmark databases Christopher quantified incremental costs and benefits for stakeholders as well as assessing GDP and employment impacts. Locations analyzed includes the cities of Dubai, Toronto, Copenhagen, Ottawa and Chicago and the countries of France, the United Kingdom and Italy.

Prior to joining Cisco, Christopher worked in London for PA Consulting Group developing business cases for new technologies. Much of this work was undertaken in support of debt placements by investment banks such as Goldman Sachs, Citigroup and ABN Amro.

Prior to working at PA Consulting Group, Christopher worked as a software engineer and management consultant in Australia, Sweden, and the Netherlands. He has degrees in electrical engineering, business, and public administration from the University of Western Australia, the University of New South Wales and Harvard University.

Connect with Christopher on LinkedIn.


Craig Stark, Managing Director - Canada, has over 30 years of Business Development with new technologies and bringing complex solutions to market from large to start-up sized companies. With deep experience in strategic partnerships, channel development, solution marketing, product and industry marketing, Craig uses an agile, collaborative approach of innovation management to build sustaining value for partners and clients.

He is an established “action leader” in applying “Smart Systems” in cloud, enterprise IT, Internet of Things (IoT), AI and Blockchain into emerging business models and supporting ecosystems. Craig has worked with early stage IP from Universities and CVC’s to M+A providing new gateways for commercialization.

Craig has held sales, management positions in technology organizations, including Microsoft, 3Com, Bell, eCommerce and Burroughs Corp.

Craig serves on the CIO Strategy Council (Data and Security Standards), The Conference Board of Canada (advisory on IP strategy) and as an industry partner for the Innovation, Science and Economic Development for the National IP Strategy council. He has also served several Regional Economic Development agencies and Technology advocacy groups, such as the Advanced Manufacturing Supercluster.

Craig is an Engineering Technologist, with a major in electronics systems and computer network communications from Sheridan College's Faculty of Applied Science and Technology in Toronto, Canada. Craig worked in all facets of Engineering, with roles in Design Labs, Field Engineering and Project Management.

Connect with Craig on LinkedIn or on Twitter.



Small Business (Micro) Enterprise

Certified by the Office of Small Business and DVBE Services, California Department of General Services
Valid through March 31, 2024


WRMSDC Corporate Ready logo for SoT


WRMSDC Corporate Ready

Issued by the Western Region Minority Supplier Development Council
Issued on March 14, 2022


Minority/Women Business Enterprise

Certified by the Santa Clara Valley Transportation Authority


Small Business Enterprise

Certified by the Santa Clara Valley Transportation Authority
Valid through June 1, 2025


Small Business

Certified by the United States Small Business Administration

Let’s Talk!

Now that you know about us and what we do, we love to learn about you and what you do.