8 things to stop doing if you want to sell more IoT

Selling IoT? Eight Things To Stop Doing If You Want To Sell More

Posted on 3 CommentsPosted in Best Practices, go-to-market, Internet of Things, IoT, Product Management, sales, Strategy

Despite the disruptive and transformative potential of IoT, selling IoT solutions is today’s emerging marketplace is challenging. Buyers face many barriers, ranging from a lack of awareness to fears of early obsolescence.

In this blog, we’ll share the eight things IoT solutions vendors must stop doing right away. Instead, we’ll share eight alternative best practices and strategies that they should be doing instead to drive market adoption.

Future-proofing your IoT Infrastructure

Posted on 1 CommentPosted in Best Practices, Innovation Management, IoT, Product Management, Strategy

Buyers face a dilemma with buying IoT solutions today. Buy an immature solution now and risk obsolescence in the near future, even if the solution has value for them today, or hold off buying until things become clearer.

In this blog, we will share common causes of obsolescence and a framework for futureproofing your IoT infrastructure. We will list some tactical practices to put in place to maximize the useful life of your IoT solution.

Five things managers should do first in an emerging IoT market

Posted on 2 CommentsPosted in Digital Transformation, Internet of Things, IoT, Strategy

There is no lack of IoT platforms, business models, and innovative products in the market today. However, today’s products are still immature point solutions. From technology standards, to business models, IoT will evolve over the next few years.

Given the immature state of IoT, what should transformation, business and IT managers do today?

This article discusses five things that managers should do now as they plan and deploy IoT strategies and projects.

Innovation of Things, not the Internet of Things will drive real innovation and transformation

Posted on 1 CommentPosted in FAQs, Innovation Management, Internet of Things, IoT

Are you ready? The Internet of Things (IoT) is here and its ability to drive new innovation will be huge.

But how much is real and how much is hype? Today’s IoT are “point” solutions that don’t live up to the hype. They offer limited utility and solve a small set of problems.

This articles discusses what IoT will look like when it lives up to the hype. It provides fives takeaways for managers to do today to begin the transformation from Internet of Things to Innovation of Things.