Internet of Things (IoT) solutions offer tremendous and disruptive value for customers, but sometimes have the unintended effect of adversely impacting the channel that it is sold and serviced through. This results in slow adoption of IoT solutions, even if those solutions have significant and tangible customer value. This post highlights the two common product-market fit mistakes, and lists four best practices to facilitate channel adoption of innovative IoT solutions.
Recently, I met with key executives from an industry trade group to discuss disruptive innovation in Silicon Valley.
One key concept I shared with them is that although many people equate innovation with technology, there are actually five types of innovation and that some or all may occur at the same time.
This post describes the five types of innovation, and provides managers with three takeaways to guide their innovation strategy.