5 IoT Lessons Learned from dot-com mistakes

Five “dot com” mistakes that IoT companies must avoid

Posted on 2 CommentsPosted in Best Practices, Execution, Internet of Things, Strategy

We are in a modern day gold rush, sparked by the Internet of Things (IoT). Thousands of companies, new and established, are planning “smart” solutions.

Amid all this, what IoT lessons learned from the past can today’s IoT companies apply to avoid mistakes of previous “gold rushes”? Are we smarter now, or are we making the same mistakes? The answer is yes and yes. This articles identifies five major mistakes made by dot-companies and five Iearnings for today’s IoT companies.

IoT channels

Building IoT solutions? Don’t forget about the channel!

Posted on 2 CommentsPosted in Best Practices, go-to-market, Internet of Things, Product Management, product-market fit, sales

Internet of Things (IoT) solutions offer tremendous and disruptive value for customers, but sometimes have the unintended effect of adversely impacting the channel that it is sold and serviced through. This results in slow adoption of IoT solutions, even if those solutions have significant and tangible customer value. This post highlights the two common product-market fit mistakes, and lists four best practices to facilitate channel adoption of innovative IoT solutions.