The secrets to successful partnerships in the fast changing IoT market – Part 2

Posted on 1 CommentPosted in Best Practices, Execution, go-to-market, Innovation Management, Internet of Things, IoT, Partnerships, Product Management, sales, Strategy

Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace.

This post, the second of two parts, describes ten best practices that vendors should use when forming and managing partnerships with other IoT partners.

The secrets to successful partnerships in the fast changing IoT market – Part 1

Posted on Leave a commentPosted in Best Practices, Execution, go-to-market, Innovation Management, Internet of Things, IoT, Partnerships, Product Management, sales, Strategy

Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace. This post, the first of two parts, describes the basic partnership types, the relationship models and key engagement scope parameters.

execution options for IoT projects

Planning IoT Pilot Projects: Execution Options

Posted on 6 CommentsPosted in Execution, Innovation Management, Internet of Things, IoT, Product Management, Strategy

You’re sold on the Internet of Things (IoT) and its benefits for your organization. But how do you get in the IoT “game”? Where do you start?

While there is a lot of information on the technology behind IoT, case studies, and visions of what it can do, there is not a lot of practical content on what you need to get started today.

This post discusses five options that managers have for executing pilot IoT projects.

IoT channels

Building IoT solutions? Don’t forget about the channel!

Posted on 2 CommentsPosted in Best Practices, go-to-market, Internet of Things, IoT, Product Management, product-market fit, sales

Internet of Things (IoT) solutions offer tremendous and disruptive value for customers, but sometimes have the unintended effect of adversely impacting the channel that it is sold and serviced through. This results in slow adoption of IoT solutions, even if those solutions have significant and tangible customer value. This post highlights the two common product-market fit mistakes, and lists four best practices to facilitate channel adoption of innovative IoT solutions.