The secrets to successful partnerships in the fast changing IoT market – Part 1

Posted on Leave a commentPosted in Best Practices, Execution, FAQs, go-to-market, Innovation Management, Internet of Things, Partnerships, Product Management, sales, Strategy

Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace. This post, the first of two parts, describes the basic partnership types, the relationship models and key engagement scope parameters.