The Strategy of Things is a Silicon Valley based Emerging Technology Innovation Firm


We help cities, communities and business enterprises become smarter, safer, more responsive and resilient. Our integrated portfolio of services – innovation lab, consulting, research and execution–deliver the outcomes that matter to you and your customers.

Smarter. Faster. With Less Risk.

Our Services


Innovation Ecosystem. Proven Solutions. Trusted Services.


Strategy. Planning. Analysis. Value Realization.


“On The Ground” Insights. Best Practices. Innovation Scouting.

Innovation Lab

Use Cases. Pilot Design and Testing. Solutions.

Innovation Firms Get Things Done

At Strategy of Things, our responsibility is just as much as about beginning a motion as it is following it through. 

We understand that complex projects require more than advice. That's why as emerging technology innovators, we're unafraid to get our hands dirty. Our innovation firm combines the strengths of conventional consulting with boots-on-the-ground execution, experimentation, and expertise. With over 75+ years of collective partner experience and proven leadership as smart city innovators, we work passionately with your company, community, or city to realize your innovation goals from start to finish.

Strategize around problems and systems thinking, then technology
Develop leading edge insights, and innovate with foresight
Assume nothing, and validate everything
Achieve shared goals as hands-on practitioners and partners, not consultants

Disrupt Successfully

Drive customer adoption, increase revenues and productivity, while lowering costs.

Go Faster

Innovate faster and more frequently in response to market, customer and technological shifts.

Sustain Advantage

Transform organization into disruption machine for building innovative services and solutions.

Where We Can Help

Smart Cities

Today’s cities are being transformed by digital technologies to deliver old and new services in new ways, while supporting ambitious new goals.

Smart Communities

Communities (residential communities, business districts, buildings, and universities) are mini-cities, but with its own set of localized needs.

Smart Industry

Manufacturing is being transformed as connectivity, data analytics, automation and systems integration drives towards autonomous factory production.

Our Work

"Strategy of Things is a trusted partner who accelerated our smart region journey from concept to launch in eight months. They helped build our smart region strategy, developed our innovation capabilities from the ground up, recruited strategic industry partners, and launched our innovation lab. They are a critical extension of our team and a strategic capability for San Mateo County's smart region efforts."


Ulysses Vinson
Chief Smart Communities Officer
San Mateo County

San Mateo Emblem
SMC Labs

Our Team

Benson Chan
Benson Chan
Senior Partner
David Duncan
David Duncan
Renil Paramel
Renil Paramel
Senior Partner

Latest Insights

A new beginning – the COVID-19 New Normal

The disruption caused by COVID-19 has halted the economy and put many industries in jeopardy. As the pandemic subsides, we will see a return to normalcy, but it will be far different from our previous interpretation of “normal”.

In this blog, we take a deep dive into several industries that will be drastically and permanently altered as a direct result of the coronavirus, including the restaurant industry, offices & workspaces, travel, education, and retail & manufacturing. This understanding is necessary in order to design our new future cities and communities.

smart cities covid-19 collaboration between cities and solutions providers

Responding to COVID-19 – a framework for smart cities

The COVID-19 pandemic has disrupted cities and communities worldwide. As the number of infections and deaths surge, governments are turning to technology and innovative approaches for help. However, current efforts to engage the innovation communities are reactive, piecemeal, and have limited effectiveness.

This blog describes a Smart Cities COVID-19 Collaboration framework. It provides a structured way to identify the collaboration opportunities between cities, public health systems and the technology community.

smart buildings in a smart city

Smart Buildings – What’s In It for Cities? (Part Two)

Smart buildings bring new and significant value to tenants, building owners and operators. These benefits range from increased tenant productivity and safety, lower operating costs, and higher satisfaction. But what value do smart buildings bring to cities?

This article, the second of two parts, describes a framework used to identify areas of value creation by smart buildings for the benefit of cities. A sample set of benefits, and a format for presenting these in a consumable format well suited for city leaders, is presented.

See All

Named to Top 100 IoT Blogs and Websites for IoT Industry Professionals, April 2018

Let’s Talk!

We recognize that your needs are unique to your organization, market and customer base.
Please contact us today for a free consultation of your needs and how we can help.