IoT as a service

Selling IoT as a Service – 7 Best Practices

Posted on 2 CommentsPosted in Best Practices, Business Models, Execution, go-to-market, Internet of Things, IoT, sales, Strategy

IoT or Internet of Things solutions, built on a cloud-based infrastructure, create opportunities for new business models and value delivery methods. While many IoT solutions are usually sold as a “product”, many vendors are now beginning to offer IoT “as-a-service”.

Selling a recurring revenue solution is not the same as selling an “one time” sale product. This post presents seven best practices for selling IoT as a service.

iot buyers

Selling IoT – Who Is Your Real Buyer?

Posted on 3 CommentsPosted in Best Practices, go-to-market, Internet of Things, IoT, sales, Strategy

You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?

IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult. Unlike IT where there is a centralized buyer, IoT buying is decentralized.

This post describes the reasons for this, and provides six best practices for selling IoT solutions into corporate organizations.