IoT or Internet of Things solutions, built on a cloud-based infrastructure, create opportunities for new business models and value delivery methods. While many IoT solutions are usually sold as a “product”, many vendors are now beginning to offer IoT “as-a-service”.
Selling a recurring revenue solution is not the same as selling an “one time” sale product. This post presents seven best practices for selling IoT as a service.
You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?
IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult. Unlike IT where there is a centralized buyer, IoT buying is decentralized.
This post describes the reasons for this, and provides six best practices for selling IoT solutions into corporate organizations.