Tag: startup

iot buyers

Selling IoT – Who Is Your Real Buyer?

Posted on Benson Chan5 CommentsPosted in Best Practices, FAQs, go-to-market, Internet of Things, sales, Strategy

You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?

IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult. Unlike IT where there is a centralized buyer, IoT buying is decentralized.

This post describes the reasons for this, and provides six best practices for selling IoT solutions into corporate organizations.

Buying IoT from startups

Buy smart: best practices for sourcing IoT solutions from start-ups

Posted on Benson Chan3 CommentsPosted in Best Practices, Internet of Things, Strategy

A lot of the innovation around Internet of Things (IoT) is coming from start-up companies. But how do you buy a solution when the technology is still evolving, the use cases are emerging, and the company selling it may not be in business a year from now? Your “tried and true” sourcing practices that you use with your more established suppliers will actually increase the risks for both you and the start-up company that you are buying from.

This post describes the three main risks and highlights ten new strategies for buying IoT solutions for start-up companies.